IMPORTANT NOTICE REGARDING USE
OF INTERACTION DATA:

Interaction Data
Your wireless device is equipped to provide interactive data services, including BREW Express services available via the BREW Express services catalog. You interact with the BREW delivery system (including BREW application download software and BREW management center software) every time you download or purchase a BREW-related product, application or service from the BREW Express catalog. Your interactions with the BREW Express delivery system create "interaction data" including but not limited to:

• the metadata of the BREW applications and/or content distributed to you (e.g., name, type, category, genre, file size, developer, date created and/or distributed, etc.);
• the types of transactions you enter into (e.g., download, subscription, pre-load, demonstration, etc.);
• your browsing activity within the BREW Express services catalog (e.g., categories viewed, BREW applications viewed, time spent, etc.); and
• information regarding your wireless devices.
  

How Your Interaction Data is Used
As an enhancement to BREW services, your interaction data may now be collected and used to create recommendations for BREW applications and content that may be of specific interest or value to you. Recommendations may be used to market, promote and/or recommend BREW applications and content targeted to your interests. These recommendations will be displayed in the BREW Express catalog titled, “Recommendations”.

Any personally identifiable interaction data collected by the BREW delivery system will be used solely for the purposes of providing recommendations to you. Interaction data in aggregate or anonymous form may be used by BREW for marketing, analysis, testing, research and development, business development and to assist in the creation of recommendations for other BREW customers. All information will be used only in accordance with applicable laws, rules and regulations relating to privacy and consumer rights.

Opting Out
Targeted recommendations are provided as an enhancement to BREW Express services in order to provide value and convenience to you. In all cases, your interaction data will be handled responsibly, sensitively and in compliance with applicable laws and regulations. If you prefer not to receive targeted recommendations for any reason, you may opt out at any time by clicking here. If you opt-out of recommendations, your interaction data will continue to be collected and used on an aggregated basis as part of the recommendations created and displayed to other BREW users, though you will no longer receive recommendations.